Resources for Coming To Visit Me in Falmouth

With everything going on, thought I would share some resources for coming to visit.

Here are the resources, at your fingertips, for where to stay, how to book, how to get here and who else is coming from the same direction to team up and have a memorable journey down to Cornwall and back.

Rail – London Paddington to Falmouth via Truro. The train that gets you to Falmouth (Docks, Town and Penmere Stations within walking distance or £4.20 cab ride – numbers below) is Great Western Railway. Significant stops on the way include Reading with a connection to South West Trains, which run to Gatwick Airport.

Rail – Guildford Surrey to Falmouth via Truro. If you are coming from Surrey, the train journey can be booked via GWR and the train goes from Guildford, change at Reading then down to Cornwall. 

AirBritish Airways now fly from Heathrow to Newquay Airport. Newquay is approx £50 taxi ride (see cab firms below) and ideal to share with others travelling. I will connect those travelling from the same place via RSPV.  Cheapflights provide various options and pricing.

Right now, flights for that weekend are in the £20-£30 region

Bus – National Express do coaches to Falmouth.

BusMegabus do trips to Falmouth. Bookings available up to 12 November right now.

Carshare – I have friends driving down from South East, London and Nottingham. If you would like to share petrol, please get in touch and say so ASAP.  There is also the Pasty Connection App to request and offer lifts if you prefer.

Combination travel – today, you can fly down by plane, share a taxi to Falmouth and go back by carshare or bus or vice versa. I will create a WhatsApp Group of everyone coming so travel arrangements or even accommodation shares can be arranged.


Self – Catering via Airbnb is ideal for off-season accommodation in Falmouth. See below for screengrab for a search for 11th – 14th December. One of the most beautiful, central buildings in Falmouth for 4 people for £99 a month. If you RSVP quickly and are happy to share with others, Falmouth is full of off-season luxury accommodation on AirBnB.

Families – I recommend finding a self-catering.

A search for that weekend brings up excellent options for those sharing.

Or staying in one of Falmouth’s best hotels.

For that weekend, all Falmouths top hotels have rooms for 2 people at around £100 a night with breakfast.

Bed and Breakfasts

It looks as if smaller properties are not opening until April 2021. Therefore, laterooms for Falmouth’s big hotels or AirBnB for self-catering are best options.

Children – are welcome

Bring your family dog(s) if accommodation allows (four-legged, not scaled or winged please) are welcome

Or – just an idea – you could rent a camper van to drive down, stay in and go home.  Camptoo rent camper vans from private owners.


If the UK Government Put Public Interests First We Might Have Averted Disaster

Boris Johnson’s Government’s focus seems to have been on big corporation interests from the start of the COVID-19 outbreak, thinking they could “flatten the curve” after contact tracing and quarantining had been dropped.  After John Newton predicted a million cases, the government abandoned its contact tracing in favour of a 3-4 month national lockdown. Could this have been averted if public interests had come before capitalism?

Yes, some things have worked for some people or companies, particularly large retailers and social media, who have executed an unnerving level of censorship over information being shared across their platforms. Social media has profited at the expense of the print media, which has maintained its editorial standards, while much of its revenue is syphoned by Google, Twitter and Facebook.

Over the last decade, there has been an upturn in excess deaths from respiratory diseases. In 2018, The BMJ Lancet Rapid Response says:

“So the government are now apparent not only blaming fluctuations in winter mortality on flu but all excess winter mortality on flu, to the tune of more than 50,000 deaths.”

Meanwhile, in April 2016, The Guardian says:

The failure to provide an effective flu vaccine last year may have contributed to the largest rise in deaths in England and Wales for 12 years, the government’s public health agency has admitted.

Then in 2018, the Guardian report another sharp rise and publish this graph by Public Health England.

Here is the Office of National Statistics report from November 2015 blaming the rise in the virulence of that season’s flu. This suggests to me that, while novel coronaviruses from bats and civets were being reported widely and detected, as amongst adults out and about in Paris and New York in 2016, the British government wanted to blame it all on flu without any wider research or further discussion.

We have had plenty of warning about coronaviruses. See this from a medical journal in 2007:

Severe acute respiratory syndrome (SARS) coronavirus (SARS-CoV) is a novel virus that caused the first major pandemic of the new millennium (, , ). The rapid economic growth in southern China has led to an increasing demand for animal proteins including those from exotic game food animals such as civets. Large numbers and varieties of these wild game mammals in overcrowded cages and the lack of biosecurity measures in wet markets allowed the jumping of this novel virus from animals to human (, ). Its capacity for human-to-human transmission, the lack of awareness in hospital infection control, and international air travel facilitated the rapid global dissemination of this agent. Over 8,000 people were affected, with a crude fatality rate of 10%. The acute and dramatic impact on health care systems, economies, and societies of affected countries within just a few months of early 2003 was unparalleled since the last plague.”

Sound familiar? Yet, when SARS-COV-1 started transmitting, with a death rate of 10%, there was no response such as we have experienced with COVID-19. Most importantly, these previous outbreaks have been controlled, managed, reported and advised by qualified medical professionals.

How is it that since SARS-COV-1 emerged from bats and civets in wet markets in early 2002 and is still transmitting over a decade later, that COVID-19 managed to hold off until 2020? I’m not suggesting anything at all. I do genuinely want to know. I wonder if the virus mutated to spread more successfully by becoming milder so that infected persons spread it via surfaces without realising for the long gestation period of up to 14 days or occasionally more?

Respiratory viruses including coronaviruses have been circulating for a decade
Image links to article on PLOS. Visseaux B, Burdet C, Voiriot G, Lescure F-X, Chougar T, Brugière O, et al. (2017) Prevalence of respiratory viruses among adults, by season, age, respiratory tract region and type of medical unit in Paris, France, from 2011 to 2016. PLoS ONE

Since the turn of the millennium we have had MERS, SARS and Ebola, but there are at least 7 coronaviruses circulating at present. This is how the BBC reported the new SARS-like coronavirus in 2013.

“No general virus spread has been reported meaning the risk to the public remains very low.”

How do they know what wasn’t reported? What if people thought they just had a heavy cold? In 2013, MERS-COV caused concern about a global pandemic when it reached and transmitted within families in the UK. This Guardian article from the time provides more info.

The biggest difference between SARS-COV-1 and MERS-COV is that they are more deadly than COVID-19.

In 2007, The National Center for Biotechnology Information provided this graph showing various human coronaviruses amongst related viruses.

The The National Center for Biotechnology Information – Coronavirus graph from 2007 – SARS

This graph was updated once MERS had emerged in 2013.

MERS-COV amongst its virus family in 2013

In 1665, the horse and cart was the fastest transport, no phones, no internet, no hospitals, no anti-biotics, no sanitation, penicillin, hygiene or tested treatments.  Yet, when a virus started to spread, people took meetings outside, socially distanced, stopped touching each other and stayed at home to the point of locking the whole family in, whether infected or not. As a result, those with immunity in infected households starved to death. The plague has not been a pandemic in the UK since the last Great Plague. The story of personal sacrifice in Eyam in the Peak District to stop transmission once it had reached the village in clothing from London shows core measures that stop contagion spread.

Amazingly, on 2nd January 2018, The Journal of Infectious Diseases publishes a paper called: “Asymptomatic Summertime Shedding of Respiratory Viruses

The Journal of Infectious Diseases Paper says how the swab tests on asymptomatic adults in New York in the spring of 2016 showed that: “These findings indicate that significant levels of asymptomatic respiratory viral shedding exist during summer among the ambulatory adult population.” The highest detection of viruses was coronaviruses at 21.5%  of those detected. That was 2016. Where were those test kits in 2020?

So coronaviruses are not new. Why did we respond to COVID-19 like this when we see how they have been spreading around New York and Paris as reported, but also in the UK where we all expect to have a cold or two a year and might not think it was serious if we are healthy. The shortness of breath has been around with previous respiratory coronaviruses.

How has the relationship between politicians and big corporations, particularly technology, processed food, large retailers and pharmaceutical companies changed the fortunes of our various nations? Is our runaway capitalist system the instigator of a censorship, dictatorship, totalitarian, central, corrupt and manipulative system, a return to the inequality, racism and divided society of over a century ago?

Back to the UK government’s COVID-19 response.

At first it seemed to be under control. Narratives about it being new and people having no immunity have been heard before. Lines of transmission were well known. When talk about vaccines and ‘flattening the curve’ started to be discussed, it became ominous. Why were politicians leading this conversation, not scientists or hospitals? Why was money being pumped into pharmaceuticals when vaccines for coronaviruses have been sought for over 50 years?

What did they think we could do differently in 2020? In February, people returning from Wuhan were sent to quarantine. Contacts were traced, cases were reported, hotspots overseas were identified and people were warned. Today, viruses are more likely to arrive by airplane than by boat. As an island, the UK had an advantage over mainland Europe.  We could stop the spread, simply by quarantining people for 14 days when they arrived in the UK. They did this at the beginning. It was working so why did they stop?

Professor John Newton of Public Health England was made Chief Testing Officer. This is the man responsible for justifying food and drink industry input into public health advice on diet to create the Eatwell Guide. Despite rises in respiratory viruses (4th biggest cause of pre-mature death in UK and costs the NHS a fortune), obesity, Type 2 diabetes and the huge loss of productivity to business from sickness. That man is fucking good at his job. In charge of alcohol he created Drinkaware, working with companies selling – guess what – alcohol. In charge of smoking, he lent an ear to tobacco and medication companies and actively said that unassisted cessation to smoking was the least successful method behind vaping or prescribed medicine. So why not give him more public health responsibility as he is that good for capitalism?

Yes, say the government and put him in charge of COVID-19 testing. What happens?

The Government was forced to abandon its contact tracing system after experts forecasted it would face a million cases of coronavirus, according to the UK’s testing chief. (Professor John Newton). 

Sorry,  A MILLION CASES? So we went into lockdown because Professor John Newton PREDICTED there would be a MILLION cases of coronaviruses and to abandon its contact tracing system. Do you remember Professor Neil Ferguson? He took responsibility for his ‘predictions’ as this BBC article shows.

Prof Neil Ferguson has quit as a government adviser on coronavirus after admitting an “error of judgement”.

Can you believe this? Look at where we are now.  When? In March? Could they not have carried on until they couldn’t manage any more? In all of this, almost no one knows the name Professor John Newton. On Twitter it is only one who lived 200 years ago and me pissing in the wind trying to attract attention to this man’s actions, which come up on Twitter. Has he organised content suppression? One of the few mentions of this cataclysmic event in February is here on Politics Home.

Then, why did Public Health England stand down the 5,000 trained track and tracers linked to regional NHS trusts and only have 300 of their own?

Does this sound familiar at all? Why do we have people like Matt Hancock and John Newton advising the government, not Tracy Daszkiewicz who worked solidly for a year to decontaminate Salisbury? Novichok didn’t show symptoms when it was put on the Skripals’ front door handle. Tracy Daszkiewicz and her team had to destroy cars, trace contacts, evacuate buildings and lockdown Salisbury but they had regular public meetings and kept the local community informed throughout. The UK government have run their COVID response centrally from Downing Street with secret meetings and without a senior experienced medical scientist in their SAGE group. Meanwhile a group of scientists from different disciplines has answered public questions and broadcast live every week on YouTube. 

For example, social media is not constrained by the same laws as print media. Twitter manipulates users to either see pornographic videos in their newsfeed, until they discover how to switch off ‘sensitive materials’, which means all manner of innocent and harmless media is hidden from view.

A noisy Netflix documentary called The Social Dilemma – I call it noisy as there is an exhausting and tense audio soundtrack competing with dialogue almost through out – shows how social media sets out to manipulate everyone by any means for profit.

We have seen how elections have been swayed by social media manipulation and people such as Dominic Cummings, who sent Tory whips around to ask MPs to gaslight people questioning his lockdown breakout. Why didn’t Cummings choose to be upfront and transparent and say ‘my wife and I have suspected COVID and I need to take our child to safety?’ It was assumed after the event that everyone should understand this need to protect a child. How safe was that child travelling in a car with an infected parent?

We have had various outbreaks of coronaviruses and warnings about changes to wet markets in China due to increasing demand for animal protein, game and even wild animals. In 2004, the Lancet declared wet markets as a continuing source of severe acute respiratory syndrome and influenza. 

COVID-19 could have been prevented from transmitting if government had put public health first – Image by Syaibatul Hamdi from Pixabay – “Vanguard”

COVID-19 is not new and did not come out of the blue. We were well warned.

Even though the UK is an island and people were contact traced and quarantined at the beginning, it seemed our government saw an opportunity, or big corporations saw an opportunity to manipulate people on a global scale for profit, control and power.

This Forbes article looks at the difference in leadership between male and females. It says:

Angela Merkel, the Chancellor of Germany, stood up early and calmly told her countrymen that this was a serious bug that would infect up to 70% of the population

If Professor John Newton had not advised the government to abandon contact tracing, if local NHS trusts had been allowed to contact trace new cases by phone or even door to door, if all people flying into the UK had quarantined for 2 weeks, if people had worn masks from the outset when in confined indoor spaces such as at work or on public transport, if money had gone to the NHS to use as needed to be fully staffed and equipped with protective equipment, had the C-19 symptom tracker app been used by the whole of the UK and all NHS services to share data with government and healthcare, if independent businesses had been used for equipment and not expensive contracts handed out to companies without proper tender processes, would the whole world be in a much better place?

Even Trump wouldn’t have caught COVID-19. The government could have prevented the disaster to the nation, the world and the global economy if they had just put people before profit. Governments should be support networks, not nagging parents.

Social Enterprise Ideas – customer feedback

Here are some of my ideas – please help yourself if you like one – as writing them down is a good way to formulate them.

No. 1 – it has come of age with today’s IT

Between 1998 and 2003, I worked for a publishing company, which published business to business magazines and I went to various IT and mobile communications trade shows, which inspired some ideas.

Only now, the technology is ripe to put some of these into existence.

Replace Unpopular Market Research and Customer Satisfaction Surveys.

An income stream can also come from a section of the website generated by customer centric companies that want to proactively crowdsource ways to improve. This would require funding from the company and Speak4Yourself would work with the company to set the parameters to ask the companies. Customers would win points and be rewarded for participating in these campaigns (like market research could have done) and the resulting feedback would be presented to show the company had asked its customers for impartial feedback. The feedback would be anonymous, which would differentiate these pages from the customer originated ones. This would aim to replace annoying and time consuming customer satisfaction surveys that companies email out to try to look like they care but not actually listen and steal customers time without an expected time requirement.


Feedback is “take it or leave it” therefore companies cannot be forced to listen to their customers. Often they see themselves only from their point of view, which is polar opposite to how, particularly, a new customer sees them. Speak4Yourself aims to entice and motivate companies to listen to their customer feedback by gathering it together by area of focus, by creating a glossary of terms so customer and company are speaking the same language and by providing relevant and focused questions for customers to answer according to the area of focus.

The website would need to be a shining example, itself, of what it provides to companies. Some companies do not seem to be focused on their main offering. It seems they do not have a good enough profit margin by doing what they do alone. They resort instead to cost cutting, price increases, laying people off or removing funding from areas of the business, often to keep their shareholders happy.

Speak4Yourself will also provide them with a “Customer Centred” style badge and can improve their dialogue with customers, ease their call centre burden, reduce their running costs (particularly their spend on annoying market research or focus groups) and improve their public image, helping them potentially become more sustainable and perhaps even improve their marketshare and shareholder value. Coupled with that, they can provide testimonials about better processing organic customer feedback to tell customers they are listening and therefore more pleasant to use then their competition.

Company Feedback

My original idea was a One Stop Shop for company feedback, in the way that Last was a one stop shop for spontaneous travel deals. started as a website, which at the time had to be manned, but now it could propel itself.

Adverts would tell people that all feedback, complaints and requests for compensation could be logged on Speak4Yourself.

The visitor to the website would be able to follow a clear road-map to where to put their feedback.

Once a month, a report would be sent to companies with a summary of feedback plus a few comments. That would have been very labour intensive. However, today, with websites such as Trip Advisor, Feefo and Trust Pilot in existence, a whole app could be created, whereby a company can go and look at their feedback whenever they like.

The principle is that Feedback is “take it or leave it” and, like individuals, companies are not always very good at meeting, responding to and processing feedback.

That is where Speak4Yourself comes in.

In the original idea, a visitor would follow a road map to where to put their feedback, from a category, a more specific category through to the company name itself. Then they would be able to write whatever they liked.

The hard work would be done by the back office staff who would delve into each company and create a report to send them each month. This also required people searching for contacts to send these reports to and a sales team to follow up.

The idea was inspired by the amount of useless market research out there and the dismissive way companies met organic feedback when someone contacted them to give it.

During the 1990s, I wrote to various companies or had to make some complaints and I have a collection of very nice letters and was sent unexpected and unrequested feedback.

A friend of mine took it to another level and had a book published about how to make complaints and all the rewards she had earned in so doing.

Letters of a Dissatisfied Woman: The Fine Art of Complaining by Ingrid Stone

The aim of it was to help companies mine customer feedback for useful new ideas to implement without spending on market research. My idea was that customer feedback could be very valuable if harnessed correctly. It would also allow them to present themselves as “customer-centric”. Today, some of the most successful companies at using the customer experience to improve their products and services are amongst the most successful.

With current technology, here is what the Speak4YourSelf App would look like and how it would work for companies and customers.

Customer Crowdsourcing for Companies

Speak4Yourself is a one stop shop for complaints, comments, feedback and requests for compensation.

The website provides a mediator to provide customers with clear parameters to deliver their message to a company and get a better response.

After the first category, under which all supported companies would be sorted, there would be a feedback or complaint type. These would determine the answer options for each field. On the company’s feedback page, the replies would come under these sections:

What is your feedback about for example:
Website navigation
Store branch access
Website access
After service customer care
Live chat
Customer helpline agent
Social media interaction
Returns policy
Company contact information

There would be a clear signpost to how customers can suggest more areas of focus for which unique form parameters would be created.

Companies that ignore Speak4Yourself

On the flipside, companies that refuse to interact with the app will look even more remote, indifferent to their customers (business or end-user) and it could even highlight the companies that put their shareholders before their own employees and customers.

Speak4yourself allows a dialogue to open between a company representative, internal or contractor, and a customer. This would be very useful for political parties too.

Politics Crowdsourcing

Political campaigns could use it too.

Imagine if you didn’t know who to vote for and didn’t know who to ask.

Therefore, you go to to ask a political party a question.

You can navigate through a list of categories and under each one a menu of organisations. Therefore you select “Political Parties” then you select the one you want to ask.

A thoughtfully tailored form appears. This will be determined by the target organisation. See below for what the launch website would include and how it would get there.

You provide an email address and then are given options, in this case:

Ask a Question.

Each option triggers a relevant form. In this case, for example, asking a political party a question would post your question to a web page which the political party is sent access details to, so they can read and reply. This page was inspired by Trust Pilot.

Customer Feedback

The central aim of the website will be to open a dialogue between customers and companies they use or are trying to use. Twitter has made companies respond much better to customers as it their replies are public. Therefore, each company would have a webpage, where they can read and respond to their customers’ communications, which would be public and can be shared on social media and embedded on the company’s own website.

Many company websites assume customers are already familiar with their process and do not see themselves through the eyes of a first time customer. Therefore a category for “First Contact” would trigger this form:

Websites > “please enter the full URL” (customer gives the URL of the homepage they visited).

This would quickly take the customer to a form, which would provide the information on the company’s feedback page.

After providing an email address you would be asked

  1. Navigation (radio buttons for easy O OK O and difficult)
  2. Clearly signposted (radio buttons for easy O OK O and difficult)
  3. Price transparency (radio buttons for easy O OK O and difficult)
  4. Accessing relevant information ((radio buttons for easy O OK O and difficult)
  5. Funneling? (radio buttons for easy O OK O and difficult)
  6. Term matches (radio buttons for easy O OK O and difficult)

Of course, there would be a full glossary for “feedback terminology” which would become a whole new lexicography to help customers and companies speak in the same language. This is because, currently, a customer and company seemingly speak in 2 completely different languages. This leads companies to dismiss feedback and fob off customers, wasting valuable information. If a company dared reply with “you are the only person who seems to have this problem” then a Twitter hashtag can be created to help gather other customers who have had the same experience.

Setting up the Website – generic feedback.

Essentially, the website would be launched as a one stop shop for people to leave comments on a webpage, gathered via #companyname ie #Westernpowerdistribution

See TrustPilot’s homepage

Then see a company’s page. Here is Justpark’s page

I showed the Trust Pilot version above to show the difference between a mechanism for Reviews and Ratings and Customer Feedback. Feedback is when you want to open a dialogue with a company to get a response not just leave a public review.

Then, generic forms for customer feedback would be designed with fields to help the customer and company speak the same language.

ie JustPark (who I use) might have a page with the following information.


Email address: ?

Website home page?

Homepage Funnel?

Clear signposting?



Pricing structure?




As I have written this, i now realise that the whole idea today is about customers helping companies they use make their websites easier to use as well as giving customer feedback. This is needed as so many companies still make it difficult for customers to contact them because they ask so many questions and identification, references, codes, IDs, PINs and passwords, often not providing entry formatting, having irrelevant forms or using different terms for the same thing, such as “booking ID” and “reference code” for the same thing.

For product or service feedback Speak4Yourself, there would be a set of radio button options, for instance:



Customer Service



Service or Product

Purchase Process?


followed by a restricted-length text field for a paragraph-lengthed comment

Neither the company nor the customer need reveal sensitive information during initial contact and response. If the customer is seeking compensation, for instance if a flight was cancelled, the comment that this happened and the reply would be public but then the interaction can continue behind closed doors. This would show how the company responds to customers.

There is always an averaging out over numbers of customers so if a company is attacked by trolls (the website would ask users to agree to a set of behaviour codes before being allowed beyond the landing page) they are able to contact Speak4Yourself by email to provide a link for the comment they have an issue with and the comment can be removed by discretion. Non-constructive criticism would be discouraged. Rageous customers would be gently redirected to Twitter or review and rating websites.

The policy “greet the customer as if they are right” would be the moto.

Secrets to writing press releases that get published

Press releases, or so-called ‘below the line advertising’, are a very effective way to promote your artistic activities. After all, people in your local area or industry would want to know what is going on. Remember that while you are writing.


The simple format for a good press release is the same one you would use if you were asked to write an article as a journalist:

  • Who
  • When
  • What
  • Where
  • Why – the most interesting one that would form the central angle of your piece.

Despite current trends for what I call ‘me-me-I-I’ journalism, mainly employed by columnists who are famous or named journalists, a press release wants to be objective, in my opinion, to give it the best chance of being used.

Lively Quotes

If you don your journalist’s trilby, say out loud something you would say about what you are promoting. You could get someone else to interview you. The aim of this is to pick out some words that sound like a person speaking in a way that reveals their character and honest feelings about the event.


If you are holding an event in a venue with a known promoter or shop owner, why not get them to give you a quote?

Remember to put details in between commas:

  • Full name
  • Age
  • Place of residence. If this is not local, then add:
  • If they have an historical connection from the area, add this briefly by saying ‘family from’, ‘grew up’, ‘born in’ etc
  • Relevant label for what you do, ‘artist’, ‘songwriter’ etc. Or for someone else, ‘promoter’ etc.

ie Comedian Rachel Formby, 34, who live in London and was raised in Cambourne, says, ‘I never thought it would happen.’


Your first paragraph wants to sum up, in less than 30 words, what the event is about. To do this you could mention:

  • Who is the event for?
  • The urgency, ie next week, this Sunday, the first gig by…
  • Why the event has come about
  • A colourful picture of something current, talked about, or a recent news event that relates to your show.

These above 4 points are ideally incorporated into a concise summary of who, where, what, when. Why? would be in the second paragraph. Here’s an example:

the West Briton

Visit my Art (Current) page to see more recent examples.

The most important thing is to get write something down and send it in.

Look through your local newspapers to find the email address to send your news too.  Phone up or look for deadlines, so the issue your item appears in gives readers time to arrange to come along.

Think of a triangle with its tip facing downwards: This is the technique used by many newspapers. This means that your piece can be fit into whatever space is available. If you start with an intro that sums up who, when, what and where, then write a para on why. Follow that with your quote. Then provide any more information, what people need to do, buy tickets, turn up, bring a bottle, etc. If you can get readers to take an immediate action, while they are still inspired with your event, that will be a winner!

At the bottom, put a listing in this format:


Date, time, entry price. Doors: (8pm-late)

@ Venue, address, your telephone number. Venue telephone number.

If your story strikes a chord with the newspaper, they may phone you up and interview you.


  • Make this 300dpi (high resolution)
  • Make sure no business icons, logos, or other product brands are showing.
  • Say what the photograph shows in plain, informative, factual words
  • Choose a picture that tells a story if possible. Ideally this would sum up your event. Try to include yourself, other people and give their names.

Social Media:

When putting your event on Facebook, try to ensure that the date, time, venue, its location or address and entry price appear in what people receive. You could test this with a friend before you send out your bulk of invitations.

If you are interested in promoting events, products or getting people to a venue, I recommend Malcolm Gladwell’s book Tipping Point. The easier you make it for people to turn up, by including nearby railway stations or bus routes, the better.


If you are promoting a profitable business event or launching a new company, try to keep this information subtle, and at the end of the piece. Put what the readers would be interested in before any information that you want to get out there. Try to avoid:

  • Saying how great it is.
  • Using adjectives or adverbs
  • Using an impersonal, formal style.

Remember, it doesn’t have to be a piece of poetry, even if you are promoting a poetry event. Include information that the newspaper would like, arts, events, community interest, local characters, and what readers would be drawn to.