How can I increase your profits?
Inclusive UX from onboarding to procurement
Communication costs nothing and it is always the thought that counts. The noblest thing we can do is serve others. Words are free so choose them wisely. Use clear signposts, step-by-step processes and clear labels and you will profit from word of mouth marketing, customer loyalty, glowing reviews, recommendations and high conversion of advertising leads
Communication
It is always The Thought That Counts. Words cost nothing and can make a difference. Communication is at the root of inclusivity and accessibility through clear labels, step-by-step guides, tours and intuitive navigation. After spending on advertising, ensure that every new lead turns into a paying customer by welcoming them in and showing them around. .
Navigation
Websites and apps are just like visiting a new place for the first time. Map reading leads us to our destination turn by turn, using GPS or sat nav. If you want to sell to your customers, why not serve them from start to finish? Who, what, when, where and why? Facts create choice. If you they clicked through from an add, the hardest bit is done. Now they are on your doorstep, welcome them in and walk them through to procurement.
Signposting
Big companies rarely test their onboarding UX to ensure first time visitors can satisfy their needs when buying on line. There is often a big missing signpost we can only see in the rear view mirror. This leaves new customers to fumble in the dark. This is a waste as words don’t cost anything. Trust Pilot is full of angry customers who were abandoned or lost when using a service or trying to buy a product.
Onboarding
If a customer comes to your app or website to spend money, why would you stop them? Do you remember when you last had a good conversation? Was the other person serving your needs, listening, responding and answering your questions? The noblest thing is to serve people not to try to cheat them. Maximising profit through removing obstacles is the most cost effective route to market, which can be filled with word of mouth marketing, recommendations, repeat business and delighted reviews.
Preventing Disability Discrimination
Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence. The only limit is the extent of your imagination.
With new employment laws coming some workplaces will get ahead of the rising tide and scapegoat employees before the floodgates open.
If this happens to you, is it because:
- You made a mistake or had an accident
- There was a misunderstanding or miscommunication
- You were not asked to declare a disability during the recruitment process
- You are not offered a needs based assessment
- Someone made a complaint against you
- Your employer failed to make reasonable adjustments
- Your workplace is homogenous and has no diversity
- New processes are not explained to you
- No one is available to ask for guidance
- You are denied flexible working times
- You feel like the ‘diversity hire’
- There are obstacles to performing your best
- It is all about your disability not your ability
- Bullying is not addressed or dealt with
- There is a scapegoat culture to silence whistleblowers
If your working life contains any of the above, you could be being discriminated against. You are protected by the Equality Act 2010 and both the Equality and Human Rights Commission and Acas are there to help. Before you face a disciplinary and possible dismissal, now is the time to talk to your employer about your disability and find out how they will create a level playing field so you can fulfill your potential.
Sophie Sweatman 