UX Communication
As someone who has created a working app putting information about essential micronutrients at people’s fingertips for meal planning, menus and shopping, I love finding the big missing signpost, which makes websites, emails and apps more inclusive and accessible for more customers. This translates into repeat customers, loyalty, recommendations, reviews and increased purchases.
Hindsight view
Ensure the navigation routemap is clear to first time visitors to your app, website or welcome email. Increase repeat customers, recommendations and good reviews
New customers
Maximise the return on investment from your advertising by converting leads into paying customers. It is all in communication and clear signposting
Remove obstacles
The first time experience on your app or website can be the difference between repeat purchase, recommendations and reviews as opposed to dissatisfaction
Reviews
Actiph Water
“Thank you also for your feedback regarding our automated confirmation messages. I completely agree: these should clearly state up front when you can expect your order, rather than focusing on the next month’s order. We have implemented this change immediately. We have also added a note explaining the role that our fulfilment partner, Startup Logistics, play in the process so that customers know to expect delivery notifications from them..”
Barnaby Hughes – CEO
M. A. Griggs
“I have only just read your further email, very, very appreciative. This may be an issue where our old html had an error and our ads aren’t updating, but again this would be Google! You’d think if they are able to display our ads, they would do so correctly. It is also an issue really that relies on it being brought to our attention so thank you again – we have a team that deals with pricings and prices, but the adverts are normally automatic, it is likely we wouldn’t have noticed this..”
Alfie Harvey Roach
Essential Foods
“Thank you for your detailed feedback. As you can probably tell, the website is a few years old and is due an update. We are currently in the midst of implementing a new payment system…We hope to have a fresher, more user-friendly website by the end of June, including menus that expand when looking for product rather than clocking each sub-category.
I’ll forward your notes onto our website guys. Greatly appreciated,”
Alex Roberts
If you would like me to test your app, website and welcome email for the first time visitor UX, please get in touch via email with subject re: UX Navigation
Sophie Sweatman 