Tag Archives: radio

For independent artists wanting to release music

Most people naturally find it hard to firstly remember then to boast about their achievements and present these in a confident and objective manner that will maximise readers’ interest in them.

As a result, we all tend to underplay our own achievements and instead try to tell people why we are as good as, better than or different from other people.

In my experience as an editor on various publications and being sent press releases, I believe that:

  • Human beings tend to feel different from others when they haven’t found out that others feel the same.
  • Our actual experiences and achievements are what distinguish us.
  • People like facts.
  • It is our natural humanity that connects us so let people see yours.

Your music will speak for itself, so the object of my service is to allow the maximum amount of people know about you and hear your music.

No Shortage

There is no shortage of people who want to hear good new music in any genre.

If you are an independent artist who is planning to release a single or album, I provide a music-savvy press article writing service to create publicity material (bios, release info, website pages etc) that stands out from the rest, which means it reaches a wide audience of readers to direct them to your music.

Published

I’ve had over 25 years experience as a journalist in which time my work has been published in a great variety of places as I can quickly find the story to pique editors’ interests by choosing what information to include and presenting it to read with maximum credibility and impact.

If you are an independent artist who would like to release your music, I can work with you once you have:

  • A recording on MP3.
  • This uploaded as an audio file on Youtube or Soundcloud (as these can be embedded and heard instantly on most music and press websites and blogs).
  • Imagery: either a cover image for your music and/or photographs of your music act.
  • Links to your social media and/or website so people can follow your future releases.

Then I can design a print and online press campaign which includes:

  • A story in press-ready article form (which you can use wherever you like).
  • Distribution of this with your imagery around 30 or more places online to reach media, music industry and the public to direct them to your music.
  • Traffic to your social media/Soundcloud/Youtube Channel and/or website.

To maximise use of the above service and achieve independent record sales, followers and music industry and media interest, you may need:

  • Licensing and distribution to music buyers through digital music retailers such as iTunes.

Additionally, you may want to boost your release’s reach through some radio plugging to use one of these bolt on services through an existing music company:

  • Placement on websites with databases of international subscribers amongst clubs, DJs, radio, airlines and more music outlets.
  • Live phone-in radio interviews.
  • Pre-recorded radio interviews across franchises of national radio stations.
  • Pre-recorded music sessions across franchises of national radio shows.
  • A mix by a Ministry of Sound/Hed Kandi DJ/producer.

Any or all of the above bolt on services will generate a report for you containing ratings, feedback and confirmation of plays from all those that your release reached.

As a music promoter for over a decade in London, I noticed characteristics that were going to increase a music act’s chances of success. I believe these are:

  • An open and charming attitude devoid of entitlement.
  • Songwriting
  • Arrangement
  • Stage presence and appearance.
  • A genuine passion for what you do.
  • Good organisation.

As Katherine Hepburn said:

If you always do what interests you, at least one person is pleased.”

More info: sophiesweatman@sweetsoundpr.co.uk

Advertisements

Sweet Sound PR – no sweat

Writing services for music acts to publicise their releases online and in print.

Follow this link here to see a series of posts written and edited by me for a series of music clients for Matchbox Recordings

PRINT_MATCHBOXCOMPANY_LOGO_smallHaving worked in music promotion between 1995 and 2004 in various London venues, during which time I built up a portfolio of published articles about new emerging music artists, I work as radio, press and online PR manager for a music PR company and am now keen to take on new artists who want to publicise their music releases to the press and public.

Please email me on: sophiesweatman@yahoo.co.uk (while I set up new PR address) or call my office on 01326 619311 or 07863554763 to find out what I can do for or see the Sweet Sound PR – just launched page on this website.

fblogo

 

 

 

 

twitter

 

 

 

 

 

linkedin-icon-vector

 

 

New press release on music page

Please check out my music page for latest release on Mohammad Reza Mortazavi, an Iranian hand drummer who played in the Performance Centre at Falmouth University, organised by event manager Christina Kyle.

Musicians, especially those in Cornwall, please do send in MP3s for possible radio play on either Sophie’s Laughing Alarm Clock Show (Tuesdays 9am-11am) or Enhancing Your Chances Show (Sundays 7.30-8.30pm) and for possible future music promotion in Falmouth.

Farm Shops, Radio and Comedy

Each week I do an hour radio show on Sundays from 7.30pm-8.30pm – The Enhancing Your Chances Show. Then on Tuesday mornings I do the breakfast slot from 7.30am-9.30am – Sophie’s Laughing Alarm Clock Show. After Tuesday morning’s stint, I went to the Perranarworthal Farm Shop and Michelle Burley Hodge was there.

I’d done an interview with Michelle, aired on Sunday 17 March, for an article promised to the West Briton. Michelle showed me a copy of article, which I found I had missed in the 7 March West Briton. However, a copy was still knocking around in my room. Then I heard that a woman had gone to Michelle’s stall because she heard the radio interview! Wow.

Comedy

I’m organising a promoted comedy night for emerging talent in Falmouth starting on 15 May called the Falmouth Comedy Floor. There are already 2 active comedy promoters in the area, so luckily we all get on and work together. One new night is at Tyacks in Camborne (now I know there’s no u in Camborne).Here’s my set from the April one.

The Falmouth Comedy Floor is twinned with a night I launched with a team of 3 in December 2009, now in the Time Out Top Ten Open Mic Nights in London. Here’s the Freedom Fridge website with the Cornwall outpost page.

In a couple of weeks, am starting doing music PR on a freelance basis for Matchbox Recordings, so please see my vintage Music PR for a taste of what’s to come.

Enhancing Your Chances Radio Show

Sundays on Source FM at 7.30pm

On Sunday 28 October, at 7.30pm I will be starting my radio show: Enhancing Your Chances on Source FM in Cornwall.

Instead of talking covering what how-to books already tell you about writing, painting, comedy etc, this show will be ongoingly investigating ways to pursue your creative skills.

Guests will be from the worlds of writing, film, comedy, dance, journalism, visual art, event organisation or acting, plus more as I find them. I will be asking them how they started in their careers, what hurdles they crossed at the beginning of those careers, what opportunities they are currently taking and their plans going forward for these activities.

One aspect that how-to books often don’t mention is how to deal with response from your chosen industry or the often experienced lack of response. I will look at the effects on industry, social mobility, diversity and quality of work in different areas that might result from the difficulty experienced by new entrants into a competitive creative industry.

I will also look at subjects including dyslexia that aren’t well catered for in academia and do a focus on successful people in the creative arts who appear on the Autistic Spectrum. i will review worthwhile reads about dyslexia and similar so-called ‘learning difficulties’ and the strengths often found in people who are ‘academically challenged.’