Commercial, marketing and feature writing
As someone who enjoys the act of writing, I am happy to write about anything and can find an angle and a human story in a wide range of topics to make something reader-friendly.
I’ve written for various regional newspapers and business magazines and have even been able to find interesting things to say about insurance.
Here is a link to a recent article I wrote for the West Briton. Two more food related articles are in the pipeline, so watch this space. I provide pictures for convenience with any story I write. After 5 years overseeing the photo library for a publishing company, I am very familiar with what should or should not be in a press picture.
Proof Reading and Sub-Editing
I proof-read hundreds of articles for business magazines for the insurance, personal finance, high net worth, business technology and charity business sectors between 1998 and 2002 ending up as associate editor on 14 biz mags.
The area of this work I most enjoyed was commissioning articles from experts in their fields and discussing ideas with public relations representatives for educative articles.
This helped the editor to launch a magazine for the high net worth market, for which I sourced, commissioned, edited and ghost wrote articles on wine, farmers’ markets and investment management.
Here are some examples of advertorial, marketing and copy writing
Press release writing
These are the events, people and clients that I have gained press coverage for, by writing a press release which was targeted to meet the needs of the publications that these articles appeared in.
For more information, see the Sweet Sound PR – My Services page.
Advertorial – copy writing
Here are some clients I have produced advertorial copy for. Each link will take you to the published article. If you would like to see more examples, please contact me.
Insurance – Pulling from the experience I gained in commissioning articles for business magazines, I connected up a team of experts in the insurance industry, instigated by the CII and BIBA, to produce 3 informative supplements about insurance for a consumer audience, which were distributed through the Guardian newspaper.
Issue One – Insurance Works (2009)
Issue Two – Insurance Confidence (2010)
Issue Three – Insurance Works (2010)
As project manager, I was responsible for selling the advertisements and outlining story briefs for articles to be written by journalists who specialised in lighting topics.
Plastics – Working with the British Plastics Federation, I project managed a publication, that was distributed through the Guardian, called World of Plastics. I ghost wrote two of the articles in this supplement while working for Lyonsdown Media Group.
If this kind of marketing work interests you, please visit my contacts page.