Sweet Sound PR – My Services

SSPR logoHow Sweet Sound PR works:

I create a purpose-built press campaign, designed to achieve the aims of each client. My specialty is in “editorial” PR, which means I write a series of objective news releases in a journalistic style, to be published without advertising spend. These are accompanied by photographs, which meet editorial photography guidelines.

Past, present and future clients include:

Most recent campaign for Scrumpstock. Will be promoting their next 3 events in 2016

Step One

Once a client has agreed to my proposed campaign, I then need to gather items for their “press pack”. This will contain all the information, quotes, contacts and photographs I will need to carry out the campaign, according to what the client wants to achieve.

The press pack contains:

  • Your artist’s biography
  • Your news written as a press release.
  • A 300dpi photograph saved with your name.
  • Links such as
    • website,
    • social media,
    • YouTube,
    • Soundcloud,
    • Digital music sales (iTunes, Tunecore etc)
    • Ticket sales website for an event.

The press pack is now available to the client for their own uses. Here is more information about what goes into your press pack. Having this information ready puts a music artist ahead of the pack as many talented musicians do not have this information to hand, do not like bragging about their achievements or have not thought out what information is useful and interesting to people who have already been impressed by their music.

Step Two

I write a series of news stories for the relevant press, using my experience in journalism, publishing and music promotion to maximise chances that what I send them will be published.

The first lesson I learned about PR was to do the journalist’s job for them. This has worked for me for 20 years (see examples linked from this website). The second lesson came from my training as a journalist: I start the news release with who, what, when, where and why so that, no matter how little of the article is used, all the important information will appear.

Cost of creating your press pack= £50

Cost of carrying out your press campaign = £100 a week (10 hours work).

Save

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Music PR, journalist and radio person

the void

narking off the state since 2005

TwistedSifter

The Best of the visual Web, sifted, sorted and summarized

The Mad Mackerel

Americana | Country | Folk | Garage | Indie | Psychedelia | Punk

kent perry

expressionist experimental prose and poetry

kaiteoreilly

on writing, on performance

Feminist Philosophers

News feminist philosophers can use

Ella Elle L'A

"Ella, she's got it"- Kate Ryan

Freddy Barnett's

And Then Things Got Weird....

Of Life & The Living

Peddling stories worth talking about

talinorfali

Don't ever change yourself to impress someone, cause they should be impressed that you don't change to please others -- When you are going through something hard and wonder where God is, always remember that the teacher is always quiet during a test --- Unknown

gaycornishman

A short gay Cornishman, bemoaning the world in a funny little way.

amazingtripsdotme

Trips, travels, photography

arborealmammal

Writing, teaching and assorted tomfoolery.

Somewhat Ridiculous

My life and other oddities

All kinds of film encounters

Sometimes it seems like my world only evolves around film...

Charity Shop Tourism

Thrift (vb., n.) from adj. thrifty, (1) thriving by industry and frugality, (2) healthy and vigorous in appearance

%d bloggers like this: