The story of Sweet Sound PR:
In July 2013 I started work for Matchbox Recordings as their Radio, Press and Online PR manager. Back in 1997, I did a press release for Dale Olivier (founder of Matchbox Recordings) which can be found here.
Since then I have taken on more music PR clients. If you are interested in using Sweet Sound PR, find out more on my services page.
Current and recent campaigns:
2015 – Scrumpstock
2013 – present – press releases for Matchbox Recordings‘ artists
November 2014 – January 2015 – Eyes for Gertrude
April 2014 – Mohammad Reza Mortazavi – West Briton.
In the Beginning
It all started in the mid 1990s, when I worked for an arts cafe in Highgate, started booking and promoting bands and writing for the Muswell Record newspaper about music.
In 1996, I went to report on the live music scene in Camden and found a vibrant rock and indie scene in full swing. Prowling around on the hunt for musical talent were DJs – Steve Lamacq and Jo Whiley – the music press and scrums of record company executives who wanted to be the first to sign up the next big thing. To see this feature, click here.
Today, many previous music venues are used for live comedy. I wrote about what the comedy scene could learn from the live music scene for Chortle, the online comedy guide. Please follow the link to see my article.
The Coldplay and Starfish
In contrast to TV talent shows today, original acts could attract the attention of the music industry and start a buzz. In the 1990s, licking Simon Cowell’s shoes was not required, nor were synchronised choreography, revealing costumes or steamy videos.
In 1997, Coldplay played at the Laurel Tree in Camden as a band called Starfish and then swopped names with another band called The Coldplay (see flyer). At the same venue, I hosted a Tuesday night for new bands to get on the gig ladder, so they could break onto the London scene. I have a Starfish biography.
As well as gaining publicity for my live music nights in the music press, (examples available on request) I wrote a series of articles about new acts and interviewed some slightly famous people.
I also organised the live music for the Muswell Hill and Crouch End Festivals, as well as hosting live bands at various top venues such as the Mean Fiddler in Harlesden.
I gained entry to two festivals in Finsbury Park and, after the fun, I actually did my work and wrote up about them. Talking of festivals, I volunteered my services to the Muswell Hill and Crouch End street festivals and wrote about the experience and the musical delights.
In 2004, I started another live music night, at Club 333 in Hoxton. By this time, Metro had launched and Melody Maker was no more.
Purposeful music people
My Tuesday live music nights at 333 Old Street often clashed with tube strikes and football matches.
But what am I complaining about? On the first night on 6 April 2004, a new band called The Departure filled the venue with A&R people who all wanted to sign the band to their label.
Live Music MC
I decided to introduce each act and faced a crowd of purposeful looking record business people who were waiting, many with their arms crossed, to see the Departure. The band got a record contract soon afterwards and played at Leeds and Reading that year, with their retro 80s sound which was reminiscent of Duran Duran. As often happens, this sound didn’t catch on in the charts for a few years.
The Dirty Whites played a few times on those Tuesday nights. I saw them five years later at the Koola Shaker club in Bristol – their hometown – and they had kept up their strong fan base.
Here are some Music, Film and Book reviews I wrote for a regional London newspaper.