So far I have written a news release and interview for my new clients. (See testimonials).
Here is the interview on Pressparty.
I was delighted that this made its way to:
Then it also got previewed on: Your Music Press Release
Most people naturally find it hard to firstly remember then to boast about their achievements and present these in a confident and objective manner that will maximise readers’ interest in them.
As a result, we all tend to underplay our own achievements and instead try to tell people why we are as good as, better than or different from other people.
In my experience as an editor on various publications and being sent press releases, I believe that:
Your music will speak for itself, so the object of my service is to allow the maximum amount of people know about you and hear your music.
There is no shortage of people who want to hear good new music in any genre.
If you are an independent artist who is planning to release a single or album, I provide a music-savvy press article writing service to create publicity material (bios, release info, website pages etc) that stands out from the rest, which means it reaches a wide audience of readers to direct them to your music.
I’ve had over 25 years experience as a journalist in which time my work has been published in a great variety of places as I can quickly find the story to pique editors’ interests by choosing what information to include and presenting it to read with maximum credibility and impact.
If you are an independent artist who would like to release your music, I can work with you once you have:
Then I can design a print and online press campaign which includes:
To maximise use of the above service and achieve independent record sales, followers and music industry and media interest, you may need:
Additionally, you may want to boost your release’s reach through some radio plugging to use one of these bolt on services through an existing music company:
Any or all of the above bolt on services will generate a report for you containing ratings, feedback and confirmation of plays from all those that your release reached.
As a music promoter for over a decade in London, I noticed characteristics that were going to increase a music act’s chances of success. I believe these are:
As Katherine Hepburn said:
“If you always do what interests you, at least one person is pleased.”
More info: firstname.lastname@example.org
Writing services for music acts to publicise their releases online and in print.
Having worked in music promotion between 1995 and 2004 in various London venues, during which time I built up a portfolio of published articles about new emerging music artists, I work as radio, press and online PR manager for a music PR company and am now keen to take on new artists who want to publicise their music releases to the press and public.
Please email me on: email@example.com (while I set up new PR address) or call my office on 01326 619311 or 07863554763 to find out what I can do for or see the Sweet Sound PR – just launched page on this website.
The Falmouth Packet continued to support my 4th comedy night at the Falmouth Watersports Centre with a piece in last week’s issue. Plus 3 punters came along after reading it after the July night was cancelled. They came back!
Here’s the article. Pictures to follow when finished film. (Yes trying out my Canon camera from charity shop).
The first night in May they put this piece in the What’s On Section.
The next comedy night at Falmouth Watersports (yes, go on have a giggle) will be on 25 September.
Each week I do an hour radio show on Sundays from 7.30pm-8.30pm – The Enhancing Your Chances Show. Then on Tuesday mornings I do the breakfast slot from 7.30am-9.30am – Sophie’s Laughing Alarm Clock Show. After Tuesday morning’s stint, I went to the Perranarworthal Farm Shop and Michelle Burley Hodge was there.
I’d done an interview with Michelle, aired on Sunday 17 March, for an article promised to the West Briton. Michelle showed me a copy of article, which I found I had missed in the 7 March West Briton. However, a copy was still knocking around in my room. Then I heard that a woman had gone to Michelle’s stall because she heard the radio interview! Wow.
I’m organising a promoted comedy night for emerging talent in Falmouth starting on 15 May called the Falmouth Comedy Floor. There are already 2 active comedy promoters in the area, so luckily we all get on and work together. One new night is at Tyacks in Camborne (now I know there’s no u in Camborne).Here’s my set from the April one.
The Falmouth Comedy Floor is twinned with a night I launched with a team of 3 in December 2009, now in the Time Out Top Ten Open Mic Nights in London. Here’s the Freedom Fridge website with the Cornwall outpost page.
In a couple of weeks, am starting doing music PR on a freelance basis for Matchbox Recordings, so please see my vintage Music PR for a taste of what’s to come.
Press releases, or so-called ‘below the line advertising’, are a very effective way to promote your artistic activities. After all, people in your local area or industry would want to know what is going on. Remember that while you are writing.
The simple format for a good press release is the same one you would use if you were asked to write an article as a journalist:
Despite current trends for what I call ‘me-me-I-I’ journalism, mainly employed by columnists who are famous or named journalists, a press release wants to be objective, in my opinion, to give it the best chance of being used.
If you don your journalist’s trilby, say out loud something you would say about what you are promoting. You could get someone else to interview you. The aim of this is to pick out some words that sound like a person speaking in a way that reveals their character and honest feelings about the event.
If you are holding an event in a venue with a known promoter or shop owner, why not get them to give you a quote?
Remember to put details in between commas:
ie Comedian Rachel Formby, 34, who live in London and was raised in Cambourne, says, ‘I never thought it would happen.’
Your first paragraph wants to sum up, in less than 30 words, what the event is about. To do this you could mention:
These above 4 points are ideally incorporated into a concise summary of who, where, what, when. Why? would be in the second paragraph. Here’s an example:
Visit my Art (Current) page to see more recent examples.
The most important thing is to get write something down and send it in.
Look through your local newspapers to find the email address to send your news too. Phone up or look for deadlines, so the issue your item appears in gives readers time to arrange to come along.
Think of a triangle with its tip facing downwards: This is the technique used by many newspapers. This means that your piece can be fit into whatever space is available. If you start with an intro that sums up who, when, what and where, then write a para on why. Follow that with your quote. Then provide any more information, what people need to do, buy tickets, turn up, bring a bottle, etc. If you can get readers to take an immediate action, while they are still inspired with your event, that will be a winner!
At the bottom, put a listing in this format:
TITLE OF EVENT
Date, time, entry price. Doors: (8pm-late)
@ Venue, address, your telephone number. Venue telephone number.
If your story strikes a chord with the newspaper, they may phone you up and interview you.
When putting your event on Facebook, try to ensure that the date, time, venue, its location or address and entry price appear in what people receive. You could test this with a friend before you send out your bulk of invitations.
If you are interested in promoting events, products or getting people to a venue, I recommend Malcolm Gladwell’s book Tipping Point. The easier you make it for people to turn up, by including nearby railway stations or bus routes, the better.
If you are promoting a profitable business event or launching a new company, try to keep this information subtle, and at the end of the piece. Put what the readers would be interested in before any information that you want to get out there. Try to avoid:
Remember, it doesn’t have to be a piece of poetry, even if you are promoting a poetry event. Include information that the newspaper would like, arts, events, community interest, local characters, and what readers would be drawn to.
narking off the state since 2005
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Sometimes it seems like my world only evolves around film...
Thrift (vb., n.) from adj. thrifty, (1) thriving by industry and frugality, (2) healthy and vigorous in appearance